The best example is mentioned in the post: Lil Nas X. His song "Old Town Road" went viral thanks to TikTok, and "real" fame followed afterwards. https://en.wik

The best example is mentioned in the post: Lil Nas X. His song "Old Town Road" went viral thanks to TikTok, and "real" fame followed afterwards. https://en.wikipedia.org/wiki/Lil_Nas_X#2018%E2%80%932019:_Breakthrough_with_%22Old_Town_Road%22_and_7 https://en.wikipedia.org/wiki/Lil_Nas_X#2018%E2%80%932019:_B... > Lil Nas X began creating memes to promote "Old Town Road" before it was picked up by short-form video social media TikTok users. [...] Lil Nas X estimated he made about 100 memes to promote it; the song went viral in early 2019 due to the #Yeehaw Challenge meme on TikTok. Millions of users posted videos of themselves dressed as a wrangler or cowgirl, with most #yeehaw videos using the song for their soundtrack; as of July 2019, they have been seen more than 67 million times. Another core audience tied to social media is children who are hidden in the statistics of adult listeners. Quartz.com says the song certainly owes part of its success to the demographic, and notes they are attracted to the song being repetitive, easy to sing along to, and using lyrics about riding horses and tractors, which children can relate to. It debuted at number 83 on the Billboard Hot 100 chart, later climbing to number one. The track also debuted on the Hot Country Songs chart at number 19 and Hot R&B/Hip-Hop Songs at number 36. After an "intense bidding war", Lil Nas X signed with Columbia Records in March 2019.