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A viral song in any format has usually never guaranteed continued similar success (How many PSY or Rebecca Black follow up records do people know?) - why would

A viral song in any format has usually never guaranteed continued similar success (How many PSY or Rebecca Black follow up records do people know?) - why would it be different on TikTok. Often a viral hit will be due to a beat or quirky lyrics that aren't repeated in the rest of an artists music. Continued success needs a fanbase that's interested in a lot more of your music.

rvz 4y ago
It is no different and it's the same old power law which the rewards and success diminishes as more creators and users are doing the same thing on the platform. It's not about the one trick pony hit's that exist on a single platform which the article is focused on, it is indeed the continuation afterwards which a creator's following will still exist beyond TikTok or wherever their debut hit originated from. Inevitably, The corporations, media and the existing larger influencers from other platforms will join in and ruin the platform, just like they did with the rest of the others. The over glorified algorithm has already been gamed by them to increase engagement, ads, etc such that smaller and late creators have depleting chances of being recognised. Nothing has changed.
- eckza 4y ago
  All of this has happened before; and it will happen again.
Retr0id 4y ago
Rebecca Black perhaps, but PSY is certainly not a 1-hit-wonder. https://socialblade.com/youtube/user/officialpsy https://socialblade.com/youtube/user/officialpsy > 120.75M (+5.8%) Video Views for the last 30 days And that's just on YouTube. Sure, none of their followups received quite the same amount of attention, but they certainly have a healthy sustained audience.
- asdajksah2123 4y ago
  Psy was a well established artist in South Korea having won national awards for his musc well before Gangnam Style. He'd hardly qualify as a 1 hit wonder.
  - Retr0id 4y ago
    Yes, perhaps I should have said it more explicitly.
- antihero 4y ago
  She’s making a comeback in hyperpop with various collabs!
phreack 4y ago
Incidentally, I recently remembered about Rebecca Black and went looking to find out she did continue singing and now has a legit established pop career with tons of songs. I heard a few and became a big fan, they're pretty good if you like pop! I guess it's a good idea to use a viral moment to gather those few fans who'll appreciate the art you'll like to make continuously.
pessimizer 4y ago
> How many PSY or Rebecca Black follow up records do people know? Rebecca Black had a viral video that people liked because of how bad the song was, and how badly it was performed. She not only didn't disappear, but parlayed being known for something terrible into a entire career.
Mikeb85 4y ago
> How many PSY PSY was successful before and after Gangnam Style... But he's a Korean artist and never meant to go global so of course his appeal might be limited beyond one funny video.
est31 4y ago
The best example is mentioned in the post: Lil Nas X. His song "Old Town Road" went viral thanks to TikTok, and "real" fame followed afterwards. https://en.wikipedia.org/wiki/Lil_Nas_X#2018%E2%80%932019:_Breakthrough_with_%22Old_Town_Road%22_and_7 https://en.wikipedia.org/wiki/Lil_Nas_X#2018%E2%80%932019:_B... > Lil Nas X began creating memes to promote "Old Town Road" before it was picked up by short-form video social media TikTok users. [...] Lil Nas X estimated he made about 100 memes to promote it; the song went viral in early 2019 due to the #Yeehaw Challenge meme on TikTok. Millions of users posted videos of themselves dressed as a wrangler or cowgirl, with most #yeehaw videos using the song for their soundtrack; as of July 2019, they have been seen more than 67 million times. Another core audience tied to social media is children who are hidden in the statistics of adult listeners. Quartz.com says the song certainly owes part of its success to the demographic, and notes they are attracted to the song being repetitive, easy to sing along to, and using lyrics about riding horses and tractors, which children can relate to. It debuted at number 83 on the Billboard Hot 100 chart, later climbing to number one. The track also debuted on the Hot Country Songs chart at number 19 and Hot R&B/Hip-Hop Songs at number 36. After an "intense bidding war", Lil Nas X signed with Columbia Records in March 2019.

rvz 4y ago

It is no different and it's the same old power law which the rewards and success diminishes as more creators and users are doing the same thing on the platform. It's not about the one trick pony hit's that exist on a single platform which the article is focused on, it is indeed the continuation afterwards which a creator's following will still exist beyond TikTok or wherever their debut hit originated from. Inevitably, The corporations, media and the existing larger influencers from other platforms will join in and ruin the platform, just like they did with the rest of the others. The over glorified algorithm has already been gamed by them to increase engagement, ads, etc such that smaller and late creators have depleting chances of being recognised. Nothing has changed.

eckza 4y ago
All of this has happened before; and it will happen again.

Retr0id 4y ago

Rebecca Black perhaps, but PSY is certainly not a 1-hit-wonder. https://socialblade.com/youtube/user/officialpsy https://socialblade.com/youtube/user/officialpsy > 120.75M (+5.8%) Video Views for the last 30 days And that's just on YouTube. Sure, none of their followups received quite the same amount of attention, but they certainly have a healthy sustained audience.

asdajksah2123 4y ago
Psy was a well established artist in South Korea having won national awards for his musc well before Gangnam Style. He'd hardly qualify as a 1 hit wonder.
- Retr0id 4y ago
  Yes, perhaps I should have said it more explicitly.
antihero 4y ago
She’s making a comeback in hyperpop with various collabs!

phreack 4y ago

Incidentally, I recently remembered about Rebecca Black and went looking to find out she did continue singing and now has a legit established pop career with tons of songs. I heard a few and became a big fan, they're pretty good if you like pop! I guess it's a good idea to use a viral moment to gather those few fans who'll appreciate the art you'll like to make continuously.

pessimizer 4y ago

> How many PSY or Rebecca Black follow up records do people know? Rebecca Black had a viral video that people liked because of how bad the song was, and how badly it was performed. She not only didn't disappear, but parlayed being known for something terrible into a entire career.

Mikeb85 4y ago

> How many PSY PSY was successful before and after Gangnam Style... But he's a Korean artist and never meant to go global so of course his appeal might be limited beyond one funny video.

est31 4y ago

The best example is mentioned in the post: Lil Nas X. His song "Old Town Road" went viral thanks to TikTok, and "real" fame followed afterwards. https://en.wikipedia.org/wiki/Lil_Nas_X#2018%E2%80%932019:_Breakthrough_with_%22Old_Town_Road%22_and_7 https://en.wikipedia.org/wiki/Lil_Nas_X#2018%E2%80%932019:_B... > Lil Nas X began creating memes to promote "Old Town Road" before it was picked up by short-form video social media TikTok users. [...] Lil Nas X estimated he made about 100 memes to promote it; the song went viral in early 2019 due to the #Yeehaw Challenge meme on TikTok. Millions of users posted videos of themselves dressed as a wrangler or cowgirl, with most #yeehaw videos using the song for their soundtrack; as of July 2019, they have been seen more than 67 million times. Another core audience tied to social media is children who are hidden in the statistics of adult listeners. Quartz.com says the song certainly owes part of its success to the demographic, and notes they are attracted to the song being repetitive, easy to sing along to, and using lyrics about riding horses and tractors, which children can relate to. It debuted at number 83 on the Billboard Hot 100 chart, later climbing to number one. The track also debuted on the Hot Country Songs chart at number 19 and Hot R&B/Hip-Hop Songs at number 36. After an "intense bidding war", Lil Nas X signed with Columbia Records in March 2019.