"The company explained that advertisers saw a 62.1% conversion rate from customers who opted in to personalized ads in Q1, compared to a conversation rate of 62

"The company explained that advertisers saw a 62.1% conversion rate from customers who opted in to personalized ads in Q1, compared to a conversation rate of 62.5% among users who opted out." Assuming those ridiculously high conversion rates are correct, it sounds like the unpersonalized ads are more to the users' tastes than the personalized ads. Why bother?