4 ms·

Is 100M for a game from Blizzard supposed to sound impressive? At $70 per copy, a game only has to sell a couple of million copies to clear $100M, right? I fe

Is 100M for a game from Blizzard supposed to sound impressive? At $70 per copy, a game only has to sell a couple of million copies to clear $100M, right? I feel like a brand new Diablo game should easily clear a couple of million copies in the first couple of months. The main difference is the long tail for the AAA title versus free to play model, but if it's only making 100M right now I doubt the long tail is good for Diablo Immortal.

unethical_ban 4y ago
Yes, yes it is impressive.
sn0w_crash 4y ago
Immortal is a free game that’s pay to win. The $100M is from micro transactions. That is impressive, and also sad.
- throwaway5959 4y ago
  Lot of money in gambling addicts, sorry, “whales”.
shakna 4y ago
At $0 per game, the current income of $100mil speaks very well to Diablo Immortal's long tail.
blargey 4y ago
Keep in mind it’s tens of millions of dollars of recurring monthly revenue. While first month sales are inflated compared to the average, it would be just as notable if their monthly revenue were to fall below 8 digits in the months (or years) to come, and would be treated as evidence of a major blunder on Blizzard’s part. Unlike buy-to-play games, whose launch sales are the majority of its lifetime revenue. Besides, it was never an either-or thing for Blizzard. They’re currently positioned to launch Diablo 4 while continuing to milk Immortal, and profit handsomely from both. The backlash from “core” gamers is only encouragement at this point, telling them that they’ve managed to tap a brand new market instead of cannibalizing their traditional business.
PeterStuer 4y ago
How many people would pay 70$ for a mobile game? I'm thinking way less than those you can get hooked on microtransactions.
- wdn 4y ago
  A lot. They wouldn’t spend $70 for 1 item. They will buy a few packs here and there and that’s $100 spent and they didn’t even know. My kids did that. I gave them a debit card with some allowance and next thing I know, $50 was spent on a micro transaction. $5, $7 and then a few more clicks, $50. Google policy is they only refund the last transaction 1 time for an app.

unethical_ban 4y ago

Yes, yes it is impressive.

sn0w_crash 4y ago

Immortal is a free game that’s pay to win. The $100M is from micro transactions. That is impressive, and also sad.

throwaway5959 4y ago
Lot of money in gambling addicts, sorry, “whales”.

shakna 4y ago

At $0 per game, the current income of $100mil speaks very well to Diablo Immortal's long tail.

blargey 4y ago

Keep in mind it’s tens of millions of dollars of recurring monthly revenue. While first month sales are inflated compared to the average, it would be just as notable if their monthly revenue were to fall below 8 digits in the months (or years) to come, and would be treated as evidence of a major blunder on Blizzard’s part. Unlike buy-to-play games, whose launch sales are the majority of its lifetime revenue. Besides, it was never an either-or thing for Blizzard. They’re currently positioned to launch Diablo 4 while continuing to milk Immortal, and profit handsomely from both. The backlash from “core” gamers is only encouragement at this point, telling them that they’ve managed to tap a brand new market instead of cannibalizing their traditional business.

PeterStuer 4y ago

How many people would pay 70$ for a mobile game? I'm thinking way less than those you can get hooked on microtransactions.

wdn 4y ago
A lot. They wouldn’t spend $70 for 1 item. They will buy a few packs here and there and that’s $100 spent and they didn’t even know. My kids did that. I gave them a debit card with some allowance and next thing I know, $50 was spent on a micro transaction. $5, $7 and then a few more clicks, $50. Google policy is they only refund the last transaction 1 time for an app.