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You won't find any new vehicles without extensive remote data collection infrastructure, whether or not it is obvious the data is being collected. This has beco
by jandrewrogers 4y ago
You won't find any new vehicles without extensive remote data collection infrastructure, whether or not it is obvious the data is being collected. This has become a necessity for automotive OEMs due both to regulation and economics.
Modern automotive hardware is almost completely undifferentiated, and this commoditization means the hardware is essentially being sold at cost. The only opportunities for differentiation, and therefore profit, in the automotive market involve leveraging the vast quantities of sensor data thrown off by vehicles. In many cases the data of interest is not even about the driver per se but the external environment. There are many use cases for this data, both by the automotive OEM and third parties. In most developed countries, both the automotive OEM and the government have a right to this data. The regulatory frameworks for this were put in place decades ago.
Organizations that work with this data have great difficulty because off-the-shelf data infrastructure can't handle it in a meaningful way. Currently, exploitation has been more theoretical than practical.