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This is what happens when you think that brands are a fungible resource that you can just move around to give a free boost when launching products. People gener
by semiquaver 4y ago
This is what happens when you think that brands are a fungible resource that you can just move around to give a free boost when launching products. People generally like windows Defender so they use the name for five other unrelated products until the name is diluted to nothing.
- benj111 4y agoWell I use Linux, so I thought they were talking about the game.
- hacym 4y ago
- donmcronald 4y agoAnd it trains users that product names change constantly, so they're easier to phish. Normal users never learn good habits because they can't keep up with the constant churn.
- hammyhavoc 4y agoGoogle having umpteen comms systems that aren't interoperable is the inverse of the problem. Neither extreme is good.