I understand the why, and still completely disagree with the base reasoning. I was part of a group that made a $10M acquisition of a software company with consi

I understand the why, and still completely disagree with the base reasoning. I was part of a group that made a $10M acquisition of a software company with consistent $7M in annual sales. We converted that to $4.5M in recurring revenue and sold it for $30 million 3.5 years later. I was on the executive team that flipped the business. And I find the whole thing disturbingly ridiculous. Your examples are pretty divorced from reality. What’s the fundamental difference between consistent annual sales and recurring revenue? Of course in your example the recurring revenue would be worth more, but that’s not an example from reality. At the end of the day there is finite consumer spending. Companies aren’t really making more money by shifting to recurring revenue. They’re just increasing their value because finance bros say it’s the way to increase your value.