4 ms·
I had the same reaction. I went as far as calculating it. If you’re a leasee, the heated seat subscription saves you money over your 3 years of ownership. BMW
by dangus 4y ago
I had the same reaction.
I went as far as calculating it. If you’re a leasee, the heated seat subscription saves you money over your 3 years of ownership.
BMW being a luxury brand, a large chunk of owners are going to lease.
Plus, BMW had an option to opt-out and buy lifetime.
- charcircuit 4y agoWhen calculating it did you count hot months? I imagine in the majority of months having seat warmers is useless.
- dangus 4y agoI did count the hot months, which would make the breakeven basically the length of your lease (well, I think for the lease I just compared the 3 year subscription which is slightly discounted) – but yes, if you figure that the person will unsubscribe outside of the 3 coldest winter months it's like a 10 year breakeven IIRC. I don't know many BMW owners that keep their cars for 10 years. To their mild credit BMW is at least charging what amounts to a discount for the subscription for their typical buyer, as long as they stay on top of whether they're subscribed or not. I guess you could say it's annoying to have to subscribe and unsubscribe, and it would make a lot more sense if the subscription guaranteed that the hardware was repaired for free. Still, heated seats rarely break in modern cars from my experience.