When I had a gig at a start up, I remember the owner couldn't stop banging about subscriptions. It was the main priority, how to get people to subscribe and any

When I had a gig at a start up, I remember the owner couldn't stop banging about subscriptions. It was the main priority, how to get people to subscribe and anything else was an afterthought. The main idea was that even if people stop using the product, a good % will forget to unsubscribe. I remember something like 30% of users were people who subscribed, used the product for a month or so and then never unsubscribed.