Right. But you do need studies if you are a corporation, in order to guide the issues towards those that don't really matter, so that you can then plausibly sa

Right. But you do need studies if you are a corporation, in order to guide the issues towards those that don't really matter, so that you can then plausibly say that 'privacy is not an issue' cos of all your actions. Of course, those studies will themselves be a corporate affair, no doubt involving corporate ethics committees to ensure the bar is low, and perhaps they will even create some sort of national board or even legislation to enshrine and the further loss of privacy. The whole charade is just an elaborate public relations exercise, with nothing to do with helping the individual, and everything to do with getting the individual to accept the unacceptable. How much sugar coating do you need for a poison pill?