Having worked in plenty of startups I know the critical need to have (a more than fair chance) your subscription customer is going to give you money in the futu

Having worked in plenty of startups I know the critical need to have (a more than fair chance) your subscription customer is going to give you money in the future. MRR is the king of metrics, and without it most companies would be sunk. However, for guys like Netflix or for those companies that ship cooking ingredients and recipes to your door, I would happily be gouged by them for one or two on demand purchases.