As a B2B cloud vendor, I’d say 60% of my revenue comes from companies who don’t know are using our products. However, this is part of the business model which s

As a B2B cloud vendor, I’d say 60% of my revenue comes from companies who don’t know are using our products. However, this is part of the business model which sponsors the creation of a product for the 10% who are intensively using our products. I think of this illegitimate money as seed funding, by large companies, who certainly hope that we’ll reach the feature level of IBM’s products. Given they spend a million a year for IBM’s products, I think they’re doing good by seeding startups like us, even if we fail (which we won’t).