It's false to think that industries are an "all together now" kind of participatory future-building exercise where ethics are intented and chosen. It is individ

It's false to think that industries are an "all together now" kind of participatory future-building exercise where ethics are intented and chosen. It is individual economic survival shaped by market realities, occasionally nudged by an ideal. Products and services that provide little value are commonplace. The emphasis of the market is on reassigning credit with various tricks first, because value creation is much harder, and many valuable organizations(to society) can barely manage break-even profit. Huge profits often come with low competition and easy rent. The more important ethical factor is in how one lives their "life as a whole". Not just the career, but the entire premise of living well. Does living well mean living large? Does it mean living minimally? Does it mean giving back? Does it mean sacrificing some personal aspirations? These are more encompassing questions than "do or do not work for BadCo" because some people will calculate that they need the extra income to, e.g., raise kids, and others won't - they'll see an option that reduces the amount of money needed, or they willfully forgo having the kids altogether. A really adeptly lived life can find ways through that work well in any ethical framework, and these successes become stories told to the next generation, of "how to be successful". It is reinvented each time, after all.