There are a couple reasons that compound together. From the user’s perspective the native version can be faster, smoother, and more reliable than web. Part of

There are a couple reasons that compound together. From the user’s perspective the native version can be faster, smoother, and more reliable than web. Part of the reason for this is that, on iOS at least, the functionality of web apps is deliberately held back by Apple in order to promote the App Store (where they earn a huge commission). Native app users tend to convert better and spend more than web app users. This seems like a consequence of the previous point, but it’s an important one if you’re the one making business decisions. You can also gather far more personal information on people with a native app… which is probably why you see all these pointless apps for companies which really have no business making apps. Look at the security analysis of TikTok’s apps for a shocking example of how much private information can be collected.