I think the point of this article is to reach the doubters from another angle than the usual doom-and-gloom eco-disaster or climate apocalypse approach. It mak

I think the point of this article is to reach the doubters from another angle than the usual doom-and-gloom eco-disaster or climate apocalypse approach. It makes using solar attractive to the consumption-hungry among us, and presents it as a money-saving device: all of which will appeal to a completely new demographic than the usual environmentally-aware crowd.