I think the main issue with being a data-driven company is that it's a known secret. Sure, you can snowball a small edge into a winning position over a few year

I think the main issue with being a data-driven company is that it's a known secret. Sure, you can snowball a small edge into a winning position over a few years, but isn't it more likely that your competitors become more data-driven, mitigating your one advantage and enhancing their advantages?