What's most bizarre is that Meta has two popular and quite distinct social media apps and it now seems to be changing both to mimic TikTok. I'm sure that some s

What's most bizarre is that Meta has two popular and quite distinct social media apps and it now seems to be changing both to mimic TikTok. I'm sure that some smart people have analyses showing that that's what maximises engagement for each product, but from a strategy perspective they really seem to be throwing a potential huge advantage out of the window. Why not just change one app and keep the other one distinct? Especially the old Facebook-style 'keep up with friends and family' app would seem to have potential for sustained long-term use from a different user base than a TikTok clone.