>because people are afraid of data collection now in a way they weren't in 2006 People may say they're afraid of big data, but it's just mindless repetition of

>because people are afraid of data collection now in a way they weren't in 2006 People may say they're afraid of big data, but it's just mindless repetition of something they heard and doesn't affect their behaviour at all. 70%+ of them are mobile users on a first party app and happily receive targeted ads. Realistically, how many people use instagram etc. on a browser with an adblocker (especially on mobile), less than 1%?