I wonder about the "social media is addictive" end-game. Will we continue to develop new social media apps that are more and more addictive? Can we continue dow

I wonder about the "social media is addictive" end-game. Will we continue to develop new social media apps that are more and more addictive? Can we continue down that path forever? To the maximally addictive social media app? What does that world look like? Does anyone want to live there? I'm curious how "addictive" became a positive term.