Sometimes, but the company will lack soul, purpose and a meaning that it stands for. Sometimes it's better to stand by what you want your company's values to be

Sometimes, but the company will lack soul, purpose and a meaning that it stands for. Sometimes it's better to stand by what you want your company's values to be, even if that means losing some potential customers. As a result, you'll have more passionate and engaged customers who are more likely to stick with you long term.