Absolutely: the definition of a nudge (Thaler and Sunstein’s “libertarian paternalism”) was meant to include that it is cheap and easy to avoid, and therefore m

Absolutely: the definition of a nudge (Thaler and Sunstein’s “libertarian paternalism”) was meant to include that it is cheap and easy to avoid, and therefore makes no difference to the (mythical) fully rational consumer. Taxes or other price interventions absolutely do not qualify.