> Unlike Twitter, TikTok doesn’t need a critical mass of famous or influential people to use it for its content to prove engaging. I would go further: celebrit

> Unlike Twitter, TikTok doesn’t need a critical mass of famous or influential people to use it for its content to prove engaging. I would go further: celebrities often treat Tiktok as just another distribution channel and they seem to flop because of it. Another point: Tiktok has incredibly slick UI/UX. IG used to have this but that's been lost in the constant battle of competing interests. Even the search isn't terrible. Probably the best feature is you can search videos you've watched and/or liked. I can't tell you how many times I've found what I've been looking for because of that. Stitching and dueting are genuinely new formats too. Plus it's not all dance videos (eg [1]). One issue Tiktok does have is brigading/mass-reporting. You have to identify people who make false reports (eg when a video is reviewed and reports are found baseless you could make such reports as false). Collect too many and your reports get ignored (ie you're shadowbanned). FB/IG managed to successfully steal the stories feature (from Snapchat) but I don't think that's going to work with Reels. As noted, Tiktok isn't really based on a social graph so there's a disconnect there. Some commenters here have talked about data collection. Literally nobody cares about that. People forget how controversial introducing the news feed was. IIRC ~10% of users said they'd quite FB over the news feed. But that decision has proven to be correct. What I think is actually the most controversial FB thing did was enable sharing of links. This boosted engagement but I think really killed the use case many had for FB: to find out what friends, relatives and acquaintances were up to. Nobody cares about Aunt Alice's posts about how the pigeons are government cameras. One area I think FB really dropped the ball on was Groups. For a lot of active FB users this is why they use FB. It should be more central to the experience (IMHO). Tiktok isn't hte first existential threat to FB. IG was. Back then FB could buy IG. It's why they did. In a decade we've had two existential threats to FB. This is why I don't think government action is really needed in the social media space. It'll work itself out. Disclaimer: Ex-Facebooker. [1]: https://www.tiktok.com/t/ZTRD4rLYo/?k=1 https://www.tiktok.com/t/ZTRD4rLYo/?k=1