I would still argue it didn't. It worked alright and created long lasting communities that still miss the platform. Of course, it did not kill facebook, but tha

I would still argue it didn't. It worked alright and created long lasting communities that still miss the platform. Of course, it did not kill facebook, but that seemed always like a laughable short term goal. Everything else was just googles M.O., wasn't it? Create new shiny platform, rebuild everything around it, annoying a lot of people but also creating some value for those that opt in. Than never address the issues that arise, change strategy midway and remove all integrations, but maybe create new ones when you do the inescapable surface-level redesign that only creates more issues than addressing existing ones (Because now there is a new "strategy"). Repeat until product is canceled.