UK tech companies tend to be B2B service companies rather B2C or product companies like the big name US tech companies, with the notable exception of Sage Group

UK tech companies tend to be B2B service companies rather B2C or product companies like the big name US tech companies, with the notable exception of Sage Group who are essentially the UK version of Intuit (but not quite so awful.) That doesn't really mean anything though. You can't get any useful information from asking "do these companies market themselves in ways that would make me hear about them?"