Apple have been plenty innovative. In the past 10 years, Apple have: - released Apple Watch - all displays are Retina. (As far as I can tell by looking at all

Apple have been plenty innovative. In the past 10 years, Apple have: - released Apple Watch - all displays are Retina. (As far as I can tell by looking at all the monitors from other companies in an electronics store, they all still think that 96-dpi is acceptable) - Apple displays have a much wider color gamut (I suspect the largest in the industry, but don't know) - Apple Silicon (as you mentioned) - AirPods, which people seem to really love - continuously improved cameras on iPhones; no comparison between the current camera(s) and the iPhone 5 from 2012. - Touch Bar (might or might not like it, but it is innovative) - new, thin keyboard design (turned out not to be a good design, but it was innovative) - integration between iOS/macOS: use your iPad as a monitor, handoff calls between phone and computer, shared copy/paste, etc. - macOS can now run iOS apps - Rosetta 2: invisible translation of x86 code that even runs faster than on their most recent native Intel laptops - privacy as a feature (arguably innovative, but compared to what everyone else is doing it is...) There's not so many new-category-defining innovations, but Apple have hardly been sitting on their hands.