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But don't worry! The A/B testing has shown that users engage more with all the random crap we shove onto the feed, and therefore they love it! If product leads
by warning26 4y ago
But don't worry! The A/B testing has shown that users engage more with all the random crap we shove onto the feed, and therefore they love it!
If product leads could just stop with their belief that engagement == good ux, most websites would be a lot better.
- akomtu 4y agoIn fact, all they need to do is a little like/dislike button in the corner, without any feedback: users would click it when they see something wrong and the backend would correlate it to which part of the UX angers users. However, the number one thing FB would have discovered is that users hate ads and "engaging" content shoved down their feed.
- q-big 4y ago> users hate [...] "engaging" content shoved down their feed. I don't think I really understand your argument: if the users hate the content, it is in my opinion not "engaging".
- akomtu 4y agoFB tries to show posts that invoke the strongest emotional response to engage the user, and usually that emotion is anger or fear.