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First of all they haven’t stopped looking for the next next big thing. At least I hope they haven’t. More importantly, services, or really software, can be ver

First of all they haven’t stopped looking for the next next big thing. At least I hope they haven’t. More importantly, services, or really software, can be very exciting too, no less than hardware. Apple isn’t a hardware company, they’re a company that integrate hardware and software into packages that users desire. Services are just the extension of device’s software.

ChildOfChaos 4y ago
Yes, but are any of Apple's services really that exciting? There all just 'me too' products levelling the ego system. Apple TV+ is an odd one for example, it's not needed, there are plenty of streaming services around and they all work fine on apple devices. They have not tried to do anything interesting or exciting with there services, they've just attached them in the most basic way and watched the cash flow in.
- wbsss4412 4y ago
  > all just 'me too' products levelling the ego system Apple created what was pretty much the first real platform for selling music online with iTunes. You could call Apple Music a “me too” move, but they really pivoted an existing business that had been threatened with disruption.