> Yes, and people like it So? People like cocaine too. > The algorithm does not shape people's preferences -- quite the opposite! It is an attempt to discover

> Yes, and people like it So? People like cocaine too. > The algorithm does not shape people's preferences -- quite the opposite! It is an attempt to discover their preferences Which preferences though? There might be a hundred different types of content that I hypothetically would find very engaging, but the system happens to pick one particular one of those somehow. Yes, it's subject to some constraint but there is still a lot of degree of freedom left over.