This is a difficult problem in many SaaS verticals, I call it the “Oooh problem” because your target audience on social media is always saying “Oooh” to every n

This is a difficult problem in many SaaS verticals, I call it the “Oooh problem” because your target audience on social media is always saying “Oooh” to every new product and feature they come across and it’s one of the reasons that software gets so bloated, full of checkbox features. As an entrepreneur it takes an enormous amount of patience and discipline to not get sucked into building for Oooh People.