People have different learning styles. If you can come up with a gentle introduction, while still allowing deep dives in the specific areas, you'll boost your

People have different learning styles. If you can come up with a gentle introduction, while still allowing deep dives in the specific areas, you'll boost your potential customer/referral base. HN is going to tend to attract more of the individuals who prefer the deep dives. As always, the trick is finding that first customer base, and figuring out how you can grow with them to keep them, and get them to spread the word.