If you're trying to win over an audience based on fact, you've already lost. Emotion wins every single time. This is where you see a lot of really smart peopl

If you're trying to win over an audience based on fact, you've already lost. Emotion wins every single time. This is where you see a lot of really smart people trip up. They think that being right matters. It doesn't. > The challenge is knowing how to calibrate responses for maximum effect on the audience - who are usually the real target - balanced between keeping credibility and staying relatable instead of dislikable. 100%