It doesn't need "encouraging" consuming nicotine to feel good is something humans have done for centuries. People like nicotine, same way they like drinking, li

It doesn't need "encouraging" consuming nicotine to feel good is something humans have done for centuries. People like nicotine, same way they like drinking, like smoking week, or like eating a donut. None of those things are healthy, but humans like it and like the way it makes us feel. It isn't about encouraging it, it is about driving demand to safer pathways.