Somewhat parallel to your point is how traditional media seems to have blended and adapted their business model to work pretty well with social media. I remembe

Somewhat parallel to your point is how traditional media seems to have blended and adapted their business model to work pretty well with social media. I remember years ago people talked about how the internet and social media would displace traditional media (I consider The Atlantic to be a traditional media source). But, in reality, traditional media has a big presence on websites like Twitter or YouTube and journalists at traditional media companies have large followings on social media. I think they are a major stakeholder of social media at this point.