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You're talking about targeting a billion people. Who is that billion people? Is that the western world? Or people in the world with no cooking skills? Do you h
by erispoe 4y ago
You're talking about targeting a billion people. Who is that billion people? Is that the western world? Or people in the world with no cooking skills?
Do you have an idea of the distribution of cooking skills in the world / western world? How many people need to develop basic skills?
- mizzao 4y agoThere are many ways to get there but our initial thesis is to target beginners in English-speaking countries. Eventually we want to teach intermediate/advanced cooks and any cuisine to anyone regardless of where they lived. These countries (USA, Canada, UK, Aus, NZ) have similar food cultures, a high reliance on processed foods (especially US), and relatively higher cost of labor and food vs. the rest of the world, so have a higher demand for learning to cook. The best way to see the trend and these countries is on Google Trends: https://trends.google.com/trends/explore?date=all&q=how%20to%20cook https://trends.google.com/trends/explore?date=all&q=how%20to... Fun game: try putting something (or someone) popular on the right side of that graph and see if you can find a higher trendline
- dangerlibrary 4y agohttps://trends.google.com/trends/explore?date=all&q=how%20to%20cook,tiktok https://trends.google.com/trends/explore?date=all&q=how%20to... It was fun, actually
- mizzao 4y agoWas that the first search term you tried? ;-)
- dangerlibrary 4y agosecond or third? Don't really remember
- dathanb82 4y agoNo surprise here: https://trends.google.com/trends/explore?date=all&q=how%20to%20cook,jobs https://trends.google.com/trends/explore?date=all&q=how%20to...
- Spivak 4y agohttps://trends.google.com/trends/explore?date=all&q=how%20to%20cook,apple%20watch https://trends.google.com/trends/explore?date=all&q=how%20to...
- codyb 4y agohttps://trends.google.com/trends/explore?date=all&q=how%20to%20cook,poop https://trends.google.com/trends/explore?date=all&q=how%20to... Learning to cook and searches for poop seem highly correlated
- deleted 4y ago[deleted]
- dangom 4y agoIt would be great if more people would develop at least basic cooking skills. You'd be surprised how many people wouldn't even know what to do with a bag of rice if they were given one.