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I have a targeted newsletter as well with about 8000 unique opens per week (out of a total active list of 30k) which I am using to boost sales on a Shopify stor

I have a targeted newsletter as well with about 8000 unique opens per week (out of a total active list of 30k) which I am using to boost sales on a Shopify store, and I also re-purpose the content as blog posts. I have also been thinking about sponsorships but do not know where to start. What are the requirements of the sponsors in terms of graphics, text, placement, links, tracking, and analytics? Do they demand email addresses of your readers?

ryangilbert 4y ago
I start all of the sponsor slot with "A Message From sponsor name". After that they provide me with ~250 or so characters of text (not too strict on this) as well as text + link for a CTA button. Outside of that, there are no demands from their end. Some ask for the Click Rate after the fact and some don't. If they ask I give it to them. The main back and forth with sponsors is that when they book multiple slots they often want to test multiple versions of copy and/or CTA button.