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So I guess the follow up question is: For browsers already blocking 3rd party cookies, what's the incentive to adopt topics?
by MonkeyMalarky 4y ago
So I guess the follow up question is: For browsers already blocking 3rd party cookies, what's the incentive to adopt topics?
- jefftk 4y agoSafari is generally in favor of facilitating sites making money from ads, as long as the privacy impact is minimal. For example, they proposed and implemented https://webkit.org/blog/8943/privacy-preserving-ad-click-attribution-for-the-web/ https://webkit.org/blog/8943/privacy-preserving-ad-click-att.... So I could see them implementing Topics if they were convinced that its specific tradeoff of better monetization for publishers vs leaking some bits about the user was worth it.