Designers: We use gray colors as a starting point in value evaluation. This gives us the ability to see the form clearly. Marketing: When presented with a colo

Designers: We use gray colors as a starting point in value evaluation. This gives us the ability to see the form clearly. Marketing: When presented with a colorful choice, people will buy the gray/white and neutral palette. We will create a colorful campaign to ignite emotional response. Business Development: We love this approach. It makes business sense. Go for it. Psychologist: In the past, people were open-minded and tolerated more artistic and individual choices. Nowadays, every one is in search of the safe zone for social validation and compliance. Big Brands create a culture of subtle colors and people love it.