> I think it is possible that the stench of failure from the Metaverse is going to start to infect their remaining successful brand: IG. A quick search on Twit

> I think it is possible that the stench of failure from the Metaverse is going to start to infect their remaining successful brand: IG. A quick search on Twitter shows the current feeling towards IG. That tone deaf "we're shifting to video" (meaning, "we're trying to be TikTok") announcement yesterday(?) went down terribly. And that Axios article yesterday(?) - FB trying to pivot everything into seeing less of the friends/people you choose to follow and more 'content creators'. But honestly, pausing to watch a man smashing melons on his head because it's been pushed in your face is worth about as much as the native ads with a scandalous picture on them - super high click through rate, nobody backs out on the offer. Everyone ends up unhappy.