You have to get people to want to do the impossible. I'm not sure that this is really the conclusion to be drawn. From the examples given, I'd say it's more li

You have to get people to want to do the impossible. I'm not sure that this is really the conclusion to be drawn. From the examples given, I'd say it's more like "You have to get people to do things that don't seem to be worth the effort." Jobs had a knack for spotting the small differences in a product that payed off in big differences in market share.