No, engagement is a (bad) proxy for clicking on Ads. If you want to measure Ad revenue then measure Ad revenue/impressions. However, Engagement is a great pro

No, engagement is a (bad) proxy for clicking on Ads. If you want to measure Ad revenue then measure Ad revenue/impressions. However, Engagement is a great proxy for users listlessly clicking through the site desperately trying to find the content you care about that they know is on here somewhere yet the company has hidden it behind multiple click walls all of which rack up the Engagement score.