I think yes, the technology is the enabler -- but the driver isn't a need to be individualistic, if anything the opposite is happening (memes and echo chambers)

I think yes, the technology is the enabler -- but the driver isn't a need to be individualistic, if anything the opposite is happening (memes and echo chambers). I think what really enables this turbo shamelessness online is the relative lack of consequences, combined with a disconnect between user/avatar as a representation and the real human on the other side.