It will be interesting to see how this goes. This is the first serious attempt to build a 3rd party in the social media age that I can think of, which will go a

It will be interesting to see how this goes. This is the first serious attempt to build a 3rd party in the social media age that I can think of, which will go a long way towards driving engagement and retention that didn't exist in the 90s. We're already getting non-stop campaigning nowadays so I could see that working out in Forward's favor.