4 ms·
No clear replacement for FLoC?
by MonkeyMalarky 4y ago
No clear replacement for FLoC?
- jefftk 4y agoThat's: https://developer.chrome.com/docs/privacy-sandbox/topics/ https://developer.chrome.com/docs/privacy-sandbox/topics/
- MonkeyMalarky 4y agoSo I guess the follow up question is: For browsers already blocking 3rd party cookies, what's the incentive to adopt topics?
- jefftk 4y agoSafari is generally in favor of facilitating sites making money from ads, as long as the privacy impact is minimal. For example, they proposed and implemented https://webkit.org/blog/8943/privacy-preserving-ad-click-attribution-for-the-web/ https://webkit.org/blog/8943/privacy-preserving-ad-click-att.... So I could see them implementing Topics if they were convinced that its specific tradeoff of better monetization for publishers vs leaking some bits about the user was worth it.
- Postosuchus 4y agoTopics: https://blog.google/products/chrome/get-know-new-topics-api-privacy-sandbox/ https://blog.google/products/chrome/get-know-new-topics-api-...