If that's the case, then the war is already lost. But happily, in the EU - the market I operate in - server-side analytics is seen as an avenue towards complia

If that's the case, then the war is already lost. But happily, in the EU - the market I operate in - server-side analytics is seen as an avenue towards compliance. Obviously server-side GTM will be abused in the absence of regulation, but that was also true of the existing technologies. Strong and consistent enforcement can and is bringing companies into compliance.