3 ms·
It's totally graspable. Users are unable/unwilling to spend a penny on social networks, hence ads it is, hence engagement it is. If users would pay a monthly
by fleddr 4y ago
It's totally graspable.
Users are unable/unwilling to spend a penny on social networks, hence ads it is, hence engagement it is.
If users would pay a monthly fee at scale, it wouldn't be needed. They'd in fact be happy if you'd keep your engagement brief.
- Marazan 4y agoNo, engagement is a (bad) proxy for clicking on Ads. If you want to measure Ad revenue then measure Ad revenue/impressions. However, Engagement is a great proxy for users listlessly clicking through the site desperately trying to find the content you care about that they know is on here somewhere yet the company has hidden it behind multiple click walls all of which rack up the Engagement score.