You're smart to think of how it could be gamified. However, the product is tightly regulated and has stiff competition. The brand name is a huge driver of sale

You're smart to think of how it could be gamified. However, the product is tightly regulated and has stiff competition. The brand name is a huge driver of sales. Anything that could impair the brand image, like dilution of product, would cause more long-term value destruction.