Very true, but partly due to the broad content variety TikTok has. Their tools to help creators are excellent and they do a lot to promote highly niche content.

Very true, but partly due to the broad content variety TikTok has. Their tools to help creators are excellent and they do a lot to promote highly niche content. Instagram is a clunky mishmash of features rolled out in desperation. TikTok may suffer the same fate eventually, but I think they are years away from that.