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This is what happens when you manage to metrics. "Engagement" is the metric and the incredibly obviously stupid problem with it as your optimisation goal that
by Marazan 4y ago
This is what happens when you manage to metrics.
"Engagement" is the metric and the incredibly obviously stupid problem with it as your optimisation goal that is apparently ungraspable by the leadership of every single social network.
It infects everything down even to Google search rankings.
If you can quickly and easily find the info you want then that reduces "engagement" and that is bad, apparently.
- fleddr 4y agoIt's totally graspable. Users are unable/unwilling to spend a penny on social networks, hence ads it is, hence engagement it is. If users would pay a monthly fee at scale, it wouldn't be needed. They'd in fact be happy if you'd keep your engagement brief.
- Marazan 4y agoNo, engagement is a (bad) proxy for clicking on Ads. If you want to measure Ad revenue then measure Ad revenue/impressions. However, Engagement is a great proxy for users listlessly clicking through the site desperately trying to find the content you care about that they know is on here somewhere yet the company has hidden it behind multiple click walls all of which rack up the Engagement score.