> their employees are bookish, not innovative people This is false. However, there is probably a misalignment between what the employees want to innovate on, a

> their employees are bookish, not innovative people This is false. However, there is probably a misalignment between what the employees want to innovate on, and what Instagram users want. My guess is that deep down it’s hard for a talented adult to truly give a fuck about Instagram. So they do what they have to to keep themselves feeling like their work is meaningful. And that diverges from what consumers of tween influencer / fake-moment-creators think they want.