Adam Mosseri has been in full damage-control mode for years. Simply put, Instagram knows you're addicted and will make as much possible product change to make

Adam Mosseri has been in full damage-control mode for years. Simply put, Instagram knows you're addicted and will make as much possible product change to make them more money while you struggle to get it out of your life given how personalized and predatory the experiences are becoming. There is a natural conclusion to "growth" of engagement though. Everyone is competing for our attention given we sit on devices longer each year. I think it's averaging about 3 hours today on a smartphone. That's crazy to think about.